The Chocolate Center
A sanctuary for sips, stories, and soul.
About CC
The Chocolate Center (CC) was originally founded in 1983 in Birmingham, Alabama by Ethel Shuford, a librarian with a deep love for Black literature and a lifelong commitment to celebrating the voices, stories, and intellectual contributions of Black people. Created as a space for learning, affirmation, and community, The Chocolate Center reflected her belief that books could both educate and liberate.
Decades later, the vision continues through her daughter, E’Lana Shuford-Hopkins. After beginning her career in education and later navigating several professional transitions, E’Lana came to a clear understanding of her purpose: to bring The Chocolate Center back to Birmingham. Reimagined for a new generation, The Chocolate Center honors its original foundation while evolving into a modern cultural hub—where Black literature, meaningful conversation, and community once again take center stage.
Our Story
Founded in 1983 and reborn decades later, The Chocolate Center is a multi-generational legacy rooted in a love for Black literature and education. What began as one woman’s passion has evolved into a renewed commitment to storytelling, connection, and community—carried forward by the next generation with intention and purpose.
Our Vision
To be a cultural anchor in Birmingham where Black literature, coffee, cocktails, and conversation come together. The Chocolate Center envisions a space that honors Black stories—past, present, and future—while inviting community to gather, linger, and connect through books, shared experiences, and thoughtful hospitality.
Join the Conversation
Connect with our community before the doors open.
Monthly Reads
Curated selections featuring diverse voices and compelling narratives.
Member Events
Exclusive access to author signings and pre-launch gatherings.